“
When I’m walking around, no matter where I am, I’ll never see flowers the same way. I’m always thinking, ‘How can I dye with that?’
„
When I’m walking around, no matter where I am, I’ll never see flowers the same way. I’m always thinking, ‘How can I dye with that?’
„
“I use all-natural fabrics because they take the dye the best, over synthetic fabrics. It all ends up being very harmonious.”
A few of Alison’s favorite materials to work with: fresh marigolds, dried hibiscuses and rose petals.
“
Obscura is kind of like a shadow. I’m taking something from the plant and permanently imbuing it into the cloth, so the name Flora Obscura came from this idea of the shadow of the flower.
„
Obscura is kind of like a shadow. I’m taking something from the plant and permanently imbuing it into the cloth, so the name Flora Obscura came from this idea of the shadow of the flower.
„
“I loved sharing the process with the J.Crew design team—from dyeing the fabric, to arranging the flora to unveiling the finished product.”
SHOP THE CREATIVE COLLABFlora Obscura X J.Crew“We created both printed reproductions of my original designs and a few limited-edition, hand-dyed pieces. I love that the printed styles are easy to wash and wear on a day-to-day basis, and that people also have the opportunity to get a one-of-a-kind piece for more special situations.”
Side cut-out dress in kaleidoscope print
Limited-edition silk slip dress in hand-dyed print
Tie-back plunge one-piece in kaleidoscope print
Limited-edition silk robe in hand-dyed print
Smocked-waist top in kaleidoscope print
Smocked tank in lavender fields
“My advice for people looking to pursue creative passions is to find places you can go to experiment. Find people in your life that expand you and just keep trying. It wasn’t until I found what I’m doing now that I felt complete as an artist.”
Our accessories designer Liv tries on her hand-dyed scarf.
Follow @floraobscura_
on InstagramAnd learn more at floraobscura.nyc
on InstagramAnd learn more at floraobscura.nyc
